Showing posts with label internet safety. Show all posts
Showing posts with label internet safety. Show all posts

Wednesday, January 7, 2015

How To Protect Your Shadow Footprint - Part 1


[This article written by Nancy Beth Guptill, originally appeared on http://sweetspotmarketingcanada.blogspot.ca in July 2013}



Huh? What are you talking about? What's a Shadow Footprint?

Good Question! With our Social Web, it is important to protect your Digital Shadow because what others say about you online can either boost your image and reputation, or completely destroy it. This holds true regardless of what people say, whether they are talking about you, your brand or your business in a professional or personal manner.

Your Shadow Footprint is defined by what others have to say about you online. This includes pictures, video's, audio recordings and text posts on blogs, social media and internet websites. On the Social Web, your image and reputation is the the sum of Google's Search results.

Most of us have heard the message “Protect Your Digital Footprint”. Your Digital Footprint is defined as anything you put out on the internet and social media sites about yourself. Your Shadow Footprint is content and information that others post and publish about you or your business online.

While you may take the action to be a good Digital Leader, others may not, and what others say and post about you or your company can really hurt your reputation.

Why is it important to protect our Digital & Shadow Footprints?

In our digital world, most people go to the internet as their primary research tool to look things up on Google, Facebook, Twitter, YouTube and other search engines. Thinking about our Digital and Shadow Footprints, anything you, or others, put up about you on the internet is searchable and can have more meaning than anything you might include in a proposal, company overview, a resume or application paper.

Here's the thing, even if what is being said about you is not true, when people see things in print they tend to believe it, especially if the content is published on a credible site like an online article on a newspaper's website, or a podcast on a radio station's website.




The reality is our Digital & Shadow Footprints:
  • Remain on the Internet Forever
  • Are defined as the amount of content that is traceable back to a given individual, brand or company, whether the content is words, photographs, audio, or video … regardless of the publishing source
  • Define our social identity, online brand and persona. As an internet user, we create our social identity in online communities, blogs and websites. It is defined through our actions, behaviors and interactions with others. Through our social identity people determine our online personality / persona which defines our online brand. Our online brand and persona is who we are as a person and how others perceive us online.
  • Over time, our digital and shadow footprints combined, create our Social Identity
  • Can be our new first impression.  By this I mean, people may meet you for the first time online through social media sites or reading about you on a blog or in the news. Think of it this way, you have probably met people online first through reading a news article, through your friends, or by joining an online community, before actually meeting them in-person offline. What they see about you online will create a first impression, and that impression will either be good or otherwise. I am sure many of you have accepted friend requests from people you never met, and did so because they had a positive online image. I am also sure many of you have declined friend requests or blocked people because of their online behavior and negative online image.
  • Examples of Digital Footprint: photographs you uploaded to social sites, blog posts, shared video files, posts you wrote as status updates or comments you made on a friend's wall.
  • Examples of Digital Shadow: photographs, video's and audio clips your friends or family members post about you as their update status, news articles published on the newspaper or radio station's website

As internet users, we are responsible for our own actions, and we need to be Digital Leaders. We can make a conscious decision to protect our Digital Footprint, as well as the Shadow Footprint of others by being a Digital Leader and a good Cybercitizen. We control what we post and we should not let technology betray us or others.

One of my all time favorite authors and speakers in Digital Marketing is Erik Qualman [@equalman]. When we interact through social media and email, he calls me #OhCanada and I just love it! Erik is the author of Socialnomics and Digital Leader, and he is a strong proponent for Digital Leadership. Two must read books for ANY user of the social web is Socialnomics and Digital Leader by Erik. I strongly encourage you to read both of his books as they are truly insightful.

While we can control our Digital Footprint we have no control over our Shadow Footprint. However, we can … and MUST ... take measures to protect it.

Next week, I will share part two of this two-part blog series. In part two, I will share strategies and tactics on how to actually protect your Shadow Footprint. In the meantime, if you have any questions on part one, please post questions on this blog, or you can post them to my Facebook Page http://www.facebook.com/sweetmarketing

In closing this post, take a moment to watch “A Tale of Two Footprints” by Mr. Sheehy  This video reinforces the content in this post.

                       


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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.
  • As an Internet and Digital Marketing veteranNancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint.  Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

    Keynote Speaker | Executive Coach | Training Consultant | Founder of  Sweet Spot Marketing Canada(@sweetmarketing) |(@nbguptill) | Digital Leader |
     Women & Girl Leadership

Monday, April 14, 2014

Planning for the Next Phase of Life

I'm starting a new project in Internet Safety & Digital Leadership this month.  Through a local NGO, we've received funding for a two year research project which includes building an online community network for partner collaboration and community outreach. I'm looking forward to working on this project with a number organizations in Prince Edward Island. 

Meanwhile, it's hard to believe that in five months I will be an empty-nester. Where has the time gone! My daughter will study Bachelor of Music with a University in the Maritimes.  She has had a few offers and we're down to her top two choices.  We will have a decision made hopefully this week.

This has been a very interesting experience, scouting, researching and applying for university. Some institutions are overly aggressive where others barely communicate ... for us ...  it's the university that has expressed an interest, has communicated at a level that's nurturing yet not over bearing, and has demonstrated sincere appreciation .... plus encourages family participation, decision making and support.

To my friends with children in junior high - it is really important to pay attention to the courses your child selects in high school as their course selection can impact their eligibility to post secondary.   I also encourage early scouting and research.  We started when my daughter was in grade 10.  I'm lucky because my daughter knew exactly what she wanted to study in post secondary - most don't.  Meanwhile, take the time when they are in grade 11 to visit local universities, explore their programs and scholarships.  Start planning early.

For me, this next phase of life will be full of new opportunity.  I am ready to embrace what is coming.  I have started planning ahead, looking into activities I would like to participate in. I'm looking at doing more business on a national level, plus joining an adult learn to sail program, take up cycling, do some travelling, and kick it up a notch with our children's worship team ... plus become more active in our local Toastmasters Club.  You learn by doing, and there is always room for improvement!

There is one motto I have lived by since being exposed to it through Ladies who Launch and that is "Be a Yes person ... when you say YES to life .... life will say YES to you".

I'm thankful for my maker and all he has blessed me with.  I'm thankful for my family, friends, clients and business partners.  I have learned it's very important to align yourself with those who share the same core values as you.


Tuesday, November 19, 2013

Internet Safety Day with Junior High Students in Prince Edward Island - Student Feedback


Monday, April 1, 2013

Getting Started - Blogging About Cause Marketing and Social Issues

Since 2010, I have been working with two amazing organizations, one is a non-profit, the other a private business.  The work we have been doing is very important, relevant and exceptionally rewarding. We are working on projects that make a significant difference in the lives of others.

Through the different projects I have been privileged to work on, I have been exposed to some very interesting trends and social issues which are pretty important for people to understand.  My knowledge base has been expanded, and I feel it very important to start sharing some of the information and experiences I have had through being involved with these projects.


The projects include:
  1. Gender Diversity in the Technological Workplace
  2. Women On The Move - Job re-entry program
  3. Live Your Dreams, Love Your Life
  4. Women & Wellness 
  5. Girls & Social Media 
  6. Girls & Their Online Behavior
  7. Protecting Our Children Online

I am just getting started with this blog, and have created a main website under my own name  Nancy Beth Guptill.   Feel free to comment on my blog posts, include your thoughts, perceptions and feedback.